Look at my crazy shoes made its mark by being the largest Crocs seller in the UK. The e-tailor's expansion into brands like Uggs and Fitflops made it necessary for a redesign. A new audience was created and the look and feel needed to appeal to wider demographic - whilst still remaining playful and exciting. The result was a complete overhaul of the information architecture and great attention to the look and feel with an added emphasis on SEO.
User Experience, Creative Direction And Lead Designer